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Why That Cute Little Flower Shop Down The
Street, Might Just Go The Way Of The Butcher,
The Baker, And The Candle Stick Maker…
In the last 15 years just like most community based Main Street businesses, everything has changed and many Mom and Pop retail florist would agree. From Boxed and Shipped flower Internet brands that go completely around the Local Florist to Grocery Store Chains that offer pre-made factory produced bouquets and lets not forget the Telemarketing Order Gatherers who have effectively prostituted the flower by wire market and who are often not real florists, many of whom charge non-traditional junk fees, offer poor to non-existent customer service and fake discounts that tend to create unreasonable and unrealistic value expectations for what they charge customers, leaving the Local Flower Shops to bear the brunt of complaints from their angry customers who paid so much and received so little and then often blame the Local Flower shop thinking they had something to do with them being duped.
These are just a few examples why your local main street florist might be struggling or may no longer be in business. The biggest change in the flower industry in the last 15 to 20 years has been spurred by the vast impact the internet has had on an old system of floral delivery that served the consumer and the flower industry well for many decades. Yes, the flower industry has changed forever and local Florists have had to adapt quickly just to stay relevant and competitive or else end up tired and broke.
Should you be more concerned about saving
a few bucks when sending flowers or actually getting
the results you trying to get in the first place?
The next time you pick up a convenient mixed arrangement at your local Supermarket, remember that your local Florist will most likely provide you with a better, more professionally designed arrangement, even if you have them design something as simple as a wrapped bouquet.
Remember, the perception of value will be much higher for the recipient knowing that you gave them flowers from a real florist instead of a store bought plastic wrapped bunch of flowers with a price tag stuck on the packaging. With this in mind, isn’t it worth a few extra bucks to give a real gift experience to the recipient rather than a convenient afterthought? Call ahead and your flower arrangement will be ready to be picked up or delivered directly. Remember, you will be giving a whole lot more than just flowers.
"Sending flowers to another person ultimately has very
little to do with the flowers you are sending and much more to
do with Ritual, Tradition and Presentation itself. Ultimately
how you send flowers is just as, if not more important as the
So you think you can save a few bucks by sending boxed flowers to your wife at work for your Anniversary? That’s great right? yes, maybe you can save a few bucks but are you really getting a good experience and value for what little you might be saving? It sure sounds like a great idea, just call that Big Boxed Flower Brand and send it on its way, no problem. But remember we have all learned time and time again it is about getting what you pay for…. or more accurately… are you getting the experience you really intended to give?
Let's say you decide to order boxed and shipped flowers and the next day the Brown Ex delivery person shows up as promised with a cardboard box of roses, a toner cartridge, and an express letter to your wife’s boss. Next, your wife gets to open this cardboard box with a shipping label stuck to it in front of everyone in the office and yes, as promised, there are what appear to be beautiful roses in the box and an empty vase along with a packet of floral preservative. Now, all she needs to do is attempt to arrange and assemble the gift you sent to her for this joyous day.
OK, so we're being somewhat facetious but in our view we hope our point is obvious. Sending flowers in a box simply does not have the same impact that a professionally designed flower arrangement will have on the recipient. Is it possible that you the potential sender of this box of joy might seem to be too cheap to send his wife a real flower arrangement from a real flower shop designed by a real floral designer? Might her co-workers make the private judgment that after all, isn't his wife worth it? You make your own decision and come to your own conclusion, but in any case this is certainly a valid observation.
"Another example, on a major floral holiday like Valentine's day
when one person in the office receives a professionally
designed flower arrangement that is personally delivered to their
work location and another person in the same office receives
what amounts to an ART PROJECT!"
Now let me ask, who do you think is going to have a better recipient experience? Yes, it might be $10.00 or even $15.00 cheaper to send flowers this way but could it end up that is it you who looks cheaper. You make the call, but ask most people and we think they will agree that it's more than just getting flowers rather it's the experience of receiving flowers. Think about it.
Due to our restrictive delivery and product polices, FlowerRewards.com™ is not for everyone. If you are one of these people we Thank You in advance for your consideration and we highly recommend the option of calling a local flower shop directly in the town you where would like delivery.
A local shop can often be very accommodating and the designer will know exactly what they have in stock. They can make recommendations to assist you in choosing the flowers you want delivered. You may also have more control over the delivery time as well and you will most likely receive an excellent value for the money you are paying. Also, you might pay only for the delivery charge with no extra service fees attached.
Finding a local traditional flower shop is not difficult to do. Simply perform a search something like "florist" along with the zip code of the florist and the name of the town you where you want to sent the arrangement. Make sure you skip the ads at the top of the results page and look for a local shop with a local number. Remember your focus should be on the value you receive and to allow the floral designer to be a designer, we are sure you will be happy with the result. FlowerRewards.com™ is extremely supportive of local Flower Shops. We are happy to make these suggestions and hope you find them helpful.
No matter how you decide to send flowers just remember all of the little Mom and Pop shops on Main Street that are gone for good and the overall negative effect this has had on the quality and traditions of your local community. Think of how a quaint tree-lined Main Street looks so much nicer and more inviting than a Big Box store or the Super Duper Mart a few miles away. This is just how we see it.